Showing posts with label Writing and Speaking. Show all posts
Showing posts with label Writing and Speaking. Show all posts

Sunday, 26 February 2012

Songwriting Tips: A Common Problem That Songwriters Face

Posted by Unknown  
22:11

Here is a common problem that one of my subscribers expressed to me recently...

"I'm 16 and the main problem is, I know what I want to write, but when I do write it down I just think it sounds lame"

Now she's 16 years old, but I'm pretty sure that this problem transcends all ages.

The truth is, nearly every thing *I* put down I also think sounds lame too... at least at first. We all have to understand that in most cases you will never write a 'great song' the first time around. It doesn't happen that way.

I always jokingly tell those who are aspiring songwriters that "you aren't in the business of writing songs, but more like... you're in the business of editing them".

By that I mean, you're not necessarily 'song writing', but rather 'song crafting'. That's why they call it a craft, and that's how you should be thinking. It's about constantly editing and re-arranging your song until you see it fit to be heard by other listeners. When you have a song down, don't just let it stop there. Trust me, it ain't finished.

There may be exceptions to the rule, but mostly - you will still have work to do.

Listen to the verse... could it do with a change of melody? Does it tie in well with the chorus or Pre-Chorus? Does the song make sense lyrically? Step out of the song for a moment... would you dig the song if you were an outsider listening in? Does the song bore YOU? What could you do to change that?

Now, you don't have to go mad here. Don't nit-pick every little knock and cranny - that will only drive you crazy. Take in the first instance of what you feel could do with re-working, then DO IT. Change it up... and make it better.

Critiquing your own song is probably one of the most difficult things to do in songwriting - but it CAN be done relatively easily. It involves you really having to stand apart from your song and looking at it a little objectively.


By listening to the song from other people ears can do wonders for your songwriting.

After you have done this, it's time to let the cat out of the bag... BUT only for a limited audience.

What do I mean by that?..

...I mean, you should now play your song to a fellow musician, singer or songwriter. All three if you can. If it's somebody you respect, then even better. Here's the ticket: There is no better way to drastically improve your songwriting then when you actually begin to listen to your song though another songwriters/musician's ears - of whom you respect. That's the ultimate.

In fact, I'll say that one more time so you can engrave this phrase in your mind...

There is no better way to drastically improve your songwriting then when you actually begin to listen to your song though another songwriters/musician's ears - of whom you respect.

If you don't have a friend who's a songwriter or a musician that you admire and/or respect, then go get one. Honestly. Befriend one. Develop some sort of relationship with one. FIND one. It will be the greatest move you ever make in songwriting.

Eventually, you won't have to keep asking for feedback from them because you will soon be able to listen to your song 'through his/her ears'. That's why the above paragraph is so crucial to your songwriting success.

I'm convinced that should you follow the advice in this article that your songwriting will reach to it's highest degree. Not only that, but you'll achieve a higher level of songwriting in a shorter space of time.

Finally, remember you will get better as you write more and more. By definition, if you do something more than often, you will get better at it. So keep at it and for goodness sakes, ENJOY it 

Saturday, 25 February 2012

How To Make Money Freelance Writing For The Gaming Industry

Posted by Unknown  
22:58

An Interview with BRIAN KONRADT,
author of Freelance Poker Writing:
How to Make Money Writing for the Gaming Industry

Q: Tell us about your book.

BRIAN: Freelance Poker Writing is the first book showing freelance writers how to make money writing for the gaming industry.

Q: So it's not just writing about poker?

BRIAN: No, it's writing for the gaming industry in general. This includes all types of casino-style games. I focus more on poker in my book because it is the most popular game and writers make more money covering poker and the influences of poker.

Q: Tell us about your writing career.

BRIAN: I've been a professional freelance writer since 1992. I've written for many publications and companies in several industries. I am mainly skilled as a copywriter, since most of my clients were corporations and ad agencies who hired me to write their marketing materials. I've been reporting on new trends in freelance writing since 1998. I don't do much freelance writing for clients anymore because in the last ten years I have branched out into other areas. You can read about my writing career at my website, www.BusyEntrepreneur.com.

Q: How did you come up with the idea for your book?

BRIAN: I became addicted to Texas Hold'em when The Travel Channel began airing poker tournaments on TV. I then started playing poker for fun and became even more addicted. My poker addiction led me to research more about poker and the gaming industry. During my research I met freelance writers who were making money in this growth industry. I was interested in how they broke in and what it was like freelancing in this industry. I wanted to tell their story. This is what gave me the idea for my book.

Q: What was the writing process like?

BRIAN: It took me close to seven months to complete my book. I spent a lot of time researching the industry and interviewing writers and poker players. Because I run my own business during the day, I wrote this book in my free time.

Q: What obstacles did you face when writing your book?

BRIAN: Getting some of the information and facts correct was difficult, especially writing about the gaming laws. Interpretations of some of the gaming laws conflict with one another and don't make sense entirely, depending on who is interpreting the law.

Q: Who designed your book cover and website at FreelancePokerWriting.com?

BRIAN: I did. I love graphic design as much as I love writing. The two skills go hand-in-hand with me. I learned a long time ago if you offer both services to corporate clients – writing and graphic design – you can make a lot more money. The skills I had developed from my freelance career made writing and designing my book a lot easier. I also have two negative traits that work in my favor: I am a control freak and I have a (less than) zero attention span. I enjoy controlling all aspects of a project (writing, editing, designing, publishing, and marketing) as well as juggling several other projects throughout the day. I get bored very easily, so staying busy creatively is my cure.

Q: Can you make a living writing for poker magazines?

BRIAN: You can make some money, but don't quit your day job just yet. Poker magazines (the ones on the newsstand) don't pay high rates. Average rates are between .10 and .15 cents per word. Established freelance poker writers earn between .35 and .65 cents per word. Unless you are a writer with many clips and lots of experience, it is very competitive writing strictly for poker magazines. Poker trade magazines, on the other hand, do pay more and are less competitive, but this requires you to know the business sides of gaming.

Many writers look outside the scope of poker magazines to other magazines that cover topics related to poker and gaming; these include magazines on women's issues, men's issues, lifestyle, sports, betting, gaming, technology, travel, entertainment, law and so on. Many writers do make a living writing for these magazines. Pay rates are much higher, up to $1 per word and sometimes more.


Q: What other writing gigs exist for poker and gaming writers?

BRIAN: Tournament coverage, such as WSOP and WPT; SEO writing (writing search engine optimization copy) for businesses and affiliates; copywriting (writing for casinos, ad agencies, and gaming companies); ghostwriting books and ebooks; and, of course, magazine writing (which includes writing for newspapers, special publications, websites, and blogs).

Q: Which pays the most?

BRIAN: That depends. Covering a big tournament can make you plenty of money because you can generate many articles and news pieces with exclusive content and interviews. Plus, networking at tournaments is priceless. You can almost guarantee yourself you'll walk away with more writing gigs. However, covering a large tournament requires a lot of time – or, should I say, a lot of non-billable time.

Many writers find that SEO writing pays well. A client will ask a writer to write 20 articles at 300 words each on a topic (using certain keywords) for $10 per article. A skilled SEO writer can whip out these articles in less than three hours. That's $66 an hour. Many SEO writing gigs are not for me because I write slowly and I prefer writing articles that entertain and educate readers.

Freelance copywriting in the gaming industry pays well. The average hourly rate is between $25 and $45 per hour with three or more years of related experience. Many freelance copywriters secure copywriting gigs from ad agencies in this industry.

The most popular writing gig, I would have to say, is freelance writing for poker-related publications, both offline and online. Poker and gaming cover so many topics, and many writers sell their articles to a variety of media outlets.

Q: How do writers break into this industry?

BRIAN: I answer this question extensively in my book, so I will be brief. Some writers start their own blogs. Other writers pitch an article idea to an editor. Yes, that's it. No real big secret. Of course, you have to know your stuff. You can't fake it till you make it in this industry.

Q: What is the most effective marketing strategy to publicize your writing services?

BRIAN: Online and offline social networking is the least costly and produces the best results to build a loyal readership and to build relationships with prospective clients. Online and offline social networking includes blogging; networking and schmoozing at poker events and tournaments; participating in discussion forums at poker websites and writing-related websites; joining a writer's association to network with other members; creating a personality profile at MySpace.com; posting informative articles at AssociatedContent.com to generate free publicity for your services; and so on. There are so many variations of social networking these days, I can't list everything.

Q: What makes your book unique or what adds value?

BRIAN: That's easy – the entire premise of the book is unique. I feel what adds value is the interviews with freelance writers and poker players. Many of them are at the peak of their careers. They exemplify success in every imaginable way. I was very fortunate to pick their minds. All of the writers and poker players I interviewed were eager to share their experiences so they could help other writers to succeed.

Q: What's next for you?

BRIAN: I am currently under contract to ghostwrite two books, one on small business funding, and the other on Internet marketing strategies. This should keep me extra busy for a while.

Thank you for your time. 

Seven Secrets of Writing a Book That Sells

Posted by Unknown  
22:48

It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.

1. Know your readers. We're not just talking about whether your readers are male or female. You'll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs they belong to, etc.

These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores).

2. Know your market. What's the market like for your book? Is there a trend out there you're positioning yourself toward? Are you reading all the publications related to this topic/trend? Are there any "holes" out there your book could fill? What's the future for this market/topic? For example, let's say you're a fiction writer looking to publish chick lit. Go to any bookstore and you can't help but spot the cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book/topic/audience?

3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven't, you should. You'll want to know everything you can about what's out there and how it's being perceived in the marketplace. It's never a problem having a similar topic. When I published No More Rejections - Get Published Today, I knew there were other books out there on marketing. I read them all--then angled my book differently.



4. Getting and staying current. What's going on in your industry today? What are some hot buttons? What are people looking for? What's next on the horizon for this topic/audience? If you can't seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com

5. Follow the media. What's the media talking about these days? Keep track of media buzz--what they're paying attention to and what they're writing about. Delve beyond the front page of your paper to the second or third page and see what's filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it's on page six?

6. Talk, teach, listen. One of the best ways I've found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!

7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch? 

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